Watch time, not completion rate: Completion rate, or what percentage of a video was viewed, is usually used to evaluate a video ad’s ability to keep people’s attention. But that is not what’s being shown here. Instead, Facebook is using watch time, or the actual number of seconds that a viewing session lasted before a person stopped watching an ad, and then plotting that information to show what percentage of sessions made it to each second (without using any markers to indicate seconds on the chart).
At HubSpot, the average length of video advertisements has been decreasing in the last few years, and this has obviously been a result of extensive testing for the average attention spans of viewers. HubSpot reports that their Facebook videos are around one minute in length.
Finch, would an intermediate marketer be able to operate with a day job, or is the time requirement too large? And would PPC (Adwords rather than Bing, given the volume) still be a tool – or is it too competitive these days? Thanks.
The ability to specifically purchase video ads that are more akin to commercial breaks sets up Facebook’s original programming as more of a competitor to YouTube, Hulu and even linear television for brands’ advertising dollars.
There is no harm in learning affiliate marketing. Maybe you could be the one who makes it and proves me wrong. If so, I shall have a lot of respect for you. But do so with care. Most of what is taught – is freely available on the Internet. Freely! You just have to be patient, and clever in seeking out the material and putting it all together. I don’t expect everyone to ‘get it’ – and this is what cons rely on, they hope you don’t get it and then con their way into making sure you are on the long but sure path of getting it – which sadly never arrives. You will be flustered, frustrated, angry and feel violated once you discover how much money you have wasted on it. For good orders sake, don’t put your hand into your savings or college funds, retirement fund.
[…] We’ve outlined five Instagram and Facebook video ad examples showing you the best tips for making sure your video ads remain exceptional. https://adespresso.com/blog/tips-instagram-facebook-video-ads/ […]
The launch of strong YouTube channel is the major factor to raise the income through affiliate marketing. That means it helps to influence the audiences to purchase as you are most worthy of the fans.
Use a URL with UTM codes to track the traffic from the ad to your website. Your marketing software should make it easy for you to track incoming traffic and subsequent conversions, and compare your video campaign to other campaigns you’ve run.
I have amazon affiliation link and have shared the product on my blog as well. Altough I am getting traffics and and lets say average of 20 click each day on amazon affilate product link, no body seems to buy any product :(.
From there, upload the video or videos of your choosing and add the text for your ad. If you’d like, you can add a website URL, which gives a call to action for viewers of your video ad. Advanced options allow you to include the URL parameters, branded content (for tagging a business’ partner or third-party page), pixel tracking and offline tracking.
Facebook, Twitter, YouTube, Pinterest and other social media marketing methods are great vehicles for “word of mouth” or viral marketing. Video marketing in particular is a great way to demonstrate your expertise via commentary, screenshots, and live demonstrations if necessary.
Join one or two affiliate programs. Promote just a few products at first — stay focused on your niche by only promoting products that would appeal to your target market. Get used to the affiliate marketing model. Test which products appeals to your email list and your potential customers.
Thanks for your point for point description of what has worked for you. You have certainly given credibility to testing your results. Doing the technical aspect of setting the structured sites and e-mail marketing has been challenging for me. You have clearly described how the more sales you make your percentage goes up and you make more money. Apparently there are tested formulas that work for Amazon sales and getting people to Amazon sounds like a winner.
Co-author of Facebook All-In-One for Dummies and “Ambassador of Awesome” at Post Planner, Scott became addicted to social media before even MySpace first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He’s been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.
The content of the video is the most precious one to describe. Choose the story that is unique and interesting from the daily routine video snack of watching. Also, the proper use of audio and video editing software is one of the considering factors. Make sure to deliver the ultimate video by using the advanced video cameras.