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If you go to the “Audience Insights” page in the Facebook Ads Manager, you can play around with the different options to define your target audience. Hopefully you have a pretty good idea about who your target market is based on your buyer persona research, but finding the best audience for your video ads might require a few attempts. This is a prime opportunity to really confirm your optimal target audience. What target audience has the highest CTR? What target audience has the highest LTV? Use the data you get from your campaigns to evaluate both your Facebook campaigns and your larger marketing strategy.
Ideally you contact the manufacturer’s marketing team or PR agency and get them to send you a demo unit of the product to review, but this takes a lot of effort and may not be worth it on a smaller traffic site (at first).
I started hearing you on Pat Flynn’s Podcast, you seem like a really chill I heard you on podcast 10, thank you for the information, then I heard you again with him on another Podcast. Thank you for giving us all this great information you’ve learned. I appreciate it.
According to Sheryl Sandberg, 1.5 million small and medium-sized businesses shared videos on Facebook in September of 2015. “Some likely paid to turn those videos into ads to get more views. And considering average ad revenue per user in the US shot up 50% this year, the video ad strategy is working,” says TechCrunch.
When people use their phones at work or any public place, they don’t want to draw attention to themselves by having sound blaring. In fact, 85% of social media video ads are defaulted to play on mute (either because of the settings applied to the ad or because of the user’s settings). It also allows brands to reach out to users who are deaf or hard of hearing.
Advertisers are drawn to the performance-based nature of affiliate marketing, and they are catapulting to affiliate marketing at accelerated speeds. It is estimated that around 81% of brands and 84% of publishers today are making use of affiliate marketing. Also interesting to note is the fact that about 16% of total orders via the Internet are now generated via affiliate marketing. This market is growing, and growing fast! If you want to take advantage of it, you need to jump in now.
Automate what you can. There are plenty of digital marketing tools available.[11] Again, some of them will require you to make an investment, but if it gives you more free time to build your business, then the return on investment should be positive.
* Warning: Only use scarcity or urgency tactics if they are genuine and you intend to stick to the limits or deadlines. Telling readers a deal ends for good at midnight, then offering it again the following week, is a surefire way to lose their trust.
Even if you’re selling thousands of items a month, you’re still making less than a 10% commission. Because of this, I know a ton of people who make a little bit of money off of Amazon, but few who make thousands.
Attract targeted traffic. It’s not enough to get people to visit your website or blog. In order to generate money from your marketing platform, you’ll need to get people to click your affiliates’ links.[29] There are four primary methods of attracting potential customers:
How do you an evaluate a potential affiliate niche? It’s a question I’m asked several times a week. Half of the niches I’ve created affiliate sites in were ones I stumbled across totally by chance. The rest are in niches I directly set out to … Read More
Great post Leanne, it’s always great to see affiliate marketing in a concise and to the point fashion. When using analytics to track conversions, what factors do you feel are the most important to focus on for affiliate marketers? Where do you see a lot of affiliate campaigns fall flat in terms of optimizing their campaigns?
Is it necessary to have a blog website? What if I wanted to create a straight up e-commerce site selling products from major retail outlets. A website that rewards with discounts or other special promos just for buying through our affiliate site.
Our customers routinely report profitable campaigns, instantly generated and repeated for extra profits. Most of our users have never shot any video, ever. And yet you can get a brand new video ad online in as little as 15 minutes… without shooting or editing a single frame.
Hi Amy, I just found your site and it looks exactly like the information I need-as I am just in the beginning phases of blogging/adding affiliates. Have you ever found a product you want to sell and worked directly with the manufacturer/producer to give them back percentage of sales from your site?
Co-author of Facebook All-In-One for Dummies and “Ambassador of Awesome” at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He’s been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.

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